Vivid Launches Matrix ‘FoilLabel’ and Veloton at Label Expo Barcelona

We’re excited to unveil our latest innovations at Label Expo Barcelona (16th–19th September) – the Matrix ‘FoilLabel’ and Veloton.

Matrix ‘FoilLabel’ – Premium Label Foiling, Made Accessible

Building on the success of our Matrix range, the new Matrix ‘FoilLabel’ makes premium label embellishment faster, easier, and more affordable than ever.

• Reel-to-reel foiling & laminating with efficient waste take-up

• Premium metallic finishes & special effects on a wide range of label stocks, including textured materials

• Quick setup – under 5 minutes, with simple foil colour changes for minimal downtime

• Powered by Matrix Metallic technology, ensuring exceptional quality and versatility

“With the Matrix ‘FoilLabel’, digital printers of all sizes can now embrace label foiling. It combines the flexibility and quality of Matrix with streamlined reel-to-reel finishing – making label enhancement truly accessible,” said Gavin Ward, Technical Director at Vivid.

Veloton – Cutting Speeds up to 10x Faster

Our new Veloton solution takes productivity to the next level. By dramatically increasing cutting speeds on positioned multiple cuts, it can make your production up to ten times faster.

This extends digital cutting capabilities across both roll and cut sheet, delivering greater efficiency for businesses of every size.

Live at Label Expo Barcelona

Visitors to stand 3E15 will see live demonstrations of the Matrix ‘FoilLabel’ in action, alongside the VeloBlade Volta, Veloton, Velotaper, the ZipCore Packaging Suite, Matrix Metallic, and the Omniflow Feeder.

We’ll also be showcasing these technologies at The Print Show 2025 (stand P460).