Recently, Reading-based A1 Sovereign Ltd embarked on a significant programme of investment with the aim of bringing more processes fully in-house. This included a digital die cutting system, the VeloBlade 64, from leading print finishing manufacturer Vivid Laminating Technologies.
Priding themselves on being a forward-thinking company, implementing new technologies and working processes, A1 Sovereign were keen to take complete control of their production. On why they chose a VeloBlade to help them do this Tony Mitchell, Director told us, “we wanted to give our customers faster turnaround times and to remain fully in control of jobs from concept to completion. Additionally, we’re now able to create one-off products as well as sample ideas on the fly. Boosting our creative abilities and increasing the services we can offer”.
When analysing the market and potential opportunities for bringing die cutting in-house, A1 Sovereign opted to select Vivid’s VeloBlade due to the success they have already had with their well-known Matrix Pneumatic laminating and foiling system. When discussing this stage of the decision-making process Tony Mitchell said, “We already had a Matrix 370 Duplex roll laminator with an Omniflow feeder, therefore it made sense from a support perspective to source the next stage in the finishing line (digital cutting) from the same vendor, particularly as we had an existing relationship we were delighted with”.
Looking toward the future, Tony and A1 Sovereign are excited to explore the digital foiling functionality of their Matrix. This will give them the opportunity to offer new services to their clients as well as upselling on existing service. Also, combining foiling with their new VeloBlade open up endless creative possibilities and added value.
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