Printed.com is a leading online print provider offering a wide range of popular products such as business cards, leaflets, flyers, greeting cards, postcards and wedding stationery all laminated/foiled using Vivid’s Matrix systems. Customers use their website to specify their requirement, approve the quote, upload their artwork and place the order. Orders are then fulfilled at their state-of-the-art print production plant in Cramlington, Northumberland.
Adding foil to printed products significantly increases the perceived value to the end-user allowing a premium price to be charged for this option, boosting average order values and margins. Digital foil production was produced in-house using their Matrix MX-370P system purchased in December 2016.
Their current Matrix was perfect for laminating and foiling onto coated stocks however as their business grew, they recieved more enquires for foiling on uncoated papers, restricting the options that could be offered to customers.
Printed.com were happy with the reliability, speed and foil quality of the current Matrix and so it made sense, to look to Vivid for their new system. A second Matrix would also mean that current operators could jump straight onto the new machine without further training.
With the popularity of foil and spot uv growing and customers requiring embellishments onto more textured stocks, Printed.com placed an order for a new Matrix Metallic and an Omniflow deep-pile automatic feeder. The deep-pile feeder allows multiple customer jobs to be batched together in the feeder stack to be automatically fed into the system, it allows the operator to work on both systems at the same time. So overall the two items expanded the product offering and more than doubled the operator’s productivity without impacting on staff costs.
David Duncan, Production Director at Printed.com said “With the Matrix Metallic, we are now able to foil on Colorplan and many other uncoated stocks, something we have struggled with in the past, this means a greater choice for our customers which will lead to continued increasing demand for our foiled range.” He added “We have significantly increased our foiling capacity without increasing staff levels which is obviously good news for productivity and efficiency.”
Vivid Laminating Technologies are proud to be Europe’s leading designers and manufacturers of laminating and embellishment systems. We’re committed to developing, improving and upgrading our products in a constant search for quality.
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